The challenge
The old site was a WordPress with an adapted theme, fed by a daily file with no date, status or broker. Every tweak depended on a plugin, and everything Google had already indexed (over 60,000 URLs) could not be lost in the switch.
The proposal was to build a proprietary platform from scratch, connected straight to the network's CRM, with three goals: be found, feel like an app on mobile and measure everything people search, open and contact.
- 19.8kpages in the sitemap, generated automatically on every sync
- 15.6klistings, each with its own page
- 3x a dayautomatic portfolio sync, no one pressing a button
- 98.3%of the old site's clicks land on an equivalent page
Search the way you talk
The next phase of search understands whole sentences. “3-bedroom apartment near a gym in Taquaral up to 900k” turns into filters instantly. In testing, it got 79 out of 80 sentences right.
Try it below: the sentence is parsed and each piece becomes a filter. Click a filter to remove it.
Finding a home got simple
Search comes first: city, neighbourhood, condo or listing code, with suggestions as you type. In a list or on a map, with filters for type, price, bedrooms and parking, plus a search summary showing the median price and price per m² on the spot.
You can even sort by distance to gyms, bakeries, schools and supermarkets.
A listing page that sells itself
Gallery, video, a map of what's nearby with real distances, price per m² compared to the neighbourhood and price history. When a listing drops in price, the old value appears struck through with the discount.
From interest to contact in one tap: WhatsApp, booking a visit by picking just the day and time of day, and a share button that sends the 10 photos and a summary straight to WhatsApp.
Apartment for sale in Cambuí
Tap the heart
Light and dark
Dark mode follows the visitor's device or their choice via the moon icon, on every page. It uses three tones instead of pure black, because on black the price card disappeared: shadows don't show in the dark, so a thin border does their job.
Drag to compare.
Mobile first
Over 70% of visits come from phones. So on mobile the experience is that of an app: a fixed bar with the price, booking and WhatsApp always at hand, and one tap on the price opens condo fees, property tax and a financing simulation.
A page for every local search
1,240 search pages by city, neighbourhood and type, 37 neighbourhood guides with history, who lives there and prices refreshed on every sync, and 2,668 condominiums with their own page. All with content right in the HTML and structured data, so Google can read it without relying on JavaScript.
A market overview with median prices and price per m² by city and neighbourhood turns the network into a data source for the region, and an llms.txt file introduces Provectum to ChatGPT, Gemini and Perplexity.
Tools for people making a decision
A financing simulator with SAC or PRICE amortisation and the Minha Casa Minha Vida housing programme rules, a “What is my home worth” estimate based on the network's own listings, and favourites with no sign-up, with an alert when a saved home drops in price.
Design system and decisions
Sober, editorial and premium: lots of white space, tight typography, the brand blue (#1C3C85) and large photos carrying the page. Colours, typography, components and rules are documented in a dedicated design system, so everything added later is born consistent.
Some decisions came from real use. Entrance animations were removed: when scrolling fast the screen went blank, and the same effect on everything looked like a template. The word “exclusive” was dropped too, because it's a promise the portfolio can't keep. Verifiable numbers took its place.
- 1,240search pages by city, neighbourhood and type
- 12offices, each with its own page
- 37neighbourhood guides across Campinas, Valinhos and Paulínia
- 2,668condominiums, each with its own page
“A website built from scratch to sell more, be found and measure everything.”
